How effective is music placement on Television?
Is it very effective or just another jingle from a struggling musician looking
to make ends meat? 20 years ago having your song place on commercials or TV shows
was a sign of mediocrity or for some, failure. However, now with the changing
music industry and technology, having one’s song placed on television channels
is considered great success and almost certain to reach stardom.
This complete
change has to do with the accessibility of technology and the demand for hit
songs that gain instant popularity. Recently Billboard conducted a study on the
effectiveness of music placement in broadcast television which resulted in very
interesting findings. For example, a video engagement developer studied trends
between consumer song discovery and the relationship between buying songs long
after the discovery. The results show that consumers are 8 times more likely to
purchase a song upon discovery rather than waiting. The whole “sharing content”
movement seems to be gaining an obvious popularity among social media these
days. Therefore, online music stores such as ITunes and Internet radio channels
such as Pandora and Spotify have seen a tremendous spike in sales and membership
following. Just to give you guys a
understanding of how much leverage online music formats are gaining, 1.2
billion digital tracks were sold in the U.S. and a total of 103.1 million
albums were sold just in 2011. In
addition Pandora has recently reported that 150 million have joined their
Internet services just in 2011. As mentioned in my previous blogs, I think this
is great, most 2nd and 3rd wave generations are trying to
get used to the music online movement, and I see we are finally realizing that
it is only fair to pay the artists that we listen to through legal
subscriptions, especially with the help of Television
http://www.billboard.biz/bbbiz/photos/pdf/2012/WHITEPAPER.pdf
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