Ikey Music Publishing had the honor and privilege to
interview entertainment attorney William Hochberg, based out of Santa Monica,
California. We had the pleasure of meeting during the 2012 Latin Billboard
Conference that took place in Miami, Florida late April. As for my assignment, William was more than willing to answer a few basic question about his opinion
on the music industry today, and where he see the future of it. When asked why
is music publishing still important and where he sees the future of music
publishing, he made it clear that music publishing remains “a fairly stable
source of revenue compared to record sales”.
Clearly our American performing
rights organization’s (PRO”S) still depend heavily on their licensing deal with
broadcast in general, this revenue stream remains “Robust” as William puts it.
However, these licenses deals with major broadcasting parties and PRO”s are
becoming more difficult since there are so many new changes within the music
industry regarding internet interests, market changes and digital downloads,
but it is without a doubt that these difficulties between these two parties
will be resolved just like everything else, according to William.
When I
asked William about his take on legislation and if they have made any changes
or improvements about digital royalty rate, he made it clear that the Copyright
Royalty Board has been pretty consistent with keeping digital royalties the
same rate of 9.1 cents as with physical CD sales. In addition, ringtones remain
at 24 cents per download regardless of where they are purchased.
One topic
we learned much about in this course was about clearing rights, licensing and
their importance. I asked William what advice would he give young entrepreneurs
who are dealing with licenses and some common mistakes we all commit. His
response was quite interesting because he mention that now there is a new term
known as the “Late Fee” which charges those who do not pay licenses on time a
“1.5 percent per month for being behind on payments, or the highest lawful rate
which ever is lower”. This to me is interesting because this could either make
or break your new company. As William puts it, if you’re a small company and
are collecting a license fee, which happens to be late on payments, you could
be expecting a hefty check. However, if you’re a small company who is late on
paying a license fee to a major company, this could possibly put your company
in bankrupt.
For my
final question, I asked William what he thought was the most common mistake
most aspiring artists or entrepreneurs commit within they’re first years?
William brought up an excellent point, the fact that many artists and business
dive into big deals too quickly. I love to always say, that if an entity is
really willing to spend time and money on your talent, then there is no reason
why a bigger company cannot give you at least a week to allow yourself to
review the contract with a professional. As William says “So resist the temptation
to dive into the pool without first making sure there is plenty of water in it”.
Hochberg, W.
(2012, April 28). Interview by K Henriquez [Personal Interview]. Entertainment
copyrights.
No comments:
Post a Comment