Its seems with much passion, creativity and the use of today's newest technology any singer/songwriters can succeed without the help of an artist manager...at least up until they can't handle it anymore.
Up and coming singer/songwriter Ana Free has managed to capture a humbling audience using the well known social channel called YouTube. In 2007 Ana began covering songs in all her fluent languages of Portuguese, Spanish, English, Greek, and French acquiring a total of 700,000 YouTube views on her own. Due to her laid back personality and great voice quality, her Youtube audience demanded more music from her, encouraging her to start her own Ana Free pledge, a video that went viral, gaining financial earnings to start her first full album. Due to this pledge she was able to begin her first album, which is set to finally come out Spring 2012, in addition, she now has a total of 30 million views on her video channels. What does this mean about artist managers? Clearly, having a YouTube platform is not known to be a form of secured fame and fortune, however, we are starting to see that singer/songwriters who are creative and passionate about their work are able to create their own following and buzz through social media networks and launch them selves to regional stardom. Once Ana gained momentum within social medias and word of mouth, an American investor gained her gigs in Miami, New York and London, as well as putting her in a huge billboard in Times Square in order to create more awareness of her music. Still with no manager, publisher, nor record deal, Big time promoters and artists were contacting her to open up for their shows, artists such as Shakira, Linkin Park and well know festivals such as "YouTube stars". I still believe artist management is still a million dollar industry, however, the ability for singer/songwriters to be able to create their own buzz, tightens job security for artist managers.
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